UKRAINIAN DAYS
Brand Identity + Brand Guide
Responsive Website
Social Media Templates
UKRAINIAN DAYS
Brand Identity + Brand Guide
Responsive Website
Social Media Templates
UKRAINIAN DAYS
Brand Identity + Brand Guide
Responsive Website
Social Media Templates
UKRAINIAN DAYS
Brand Identity + Brand Guide
Responsive Website
Social Media Templates
PROJECT OVERVIEW
PROJECT OVERVIEW
The Ukrainian Days Film + Culture Festival highlights Ukrainian cinema, art and culture to aid in placing Ukrainian identity at the forefront in times of turmoil. The non-profit festival was in need of a brand identity and digital presence to promote the inaugural year in Vancouver, Canada as well as contribute towards ticket sales and media features while highlighting Ukrainian creatives.
The Ukrainian Days Film + Culture Festival highlights Ukrainian cinema, art and culture to aid in placing Ukrainian identity at the forefront in times of turmoil. The non-profit festival was in need of a brand identity and digital presence to promote the inaugural year in Vancouver, Canada as well as contribute towards ticket sales and media features while highlighting Ukrainian creatives.
PROJECT OVERVIEW
The Ukrainian Days Film + Culture Festival highlights Ukrainian cinema, art and culture to aid in placing Ukrainian identity at the forefront in times of turmoil. The non-profit festival was in need of a brand identity and digital presence to promote the inaugural year in Vancouver, Canada as well as contribute towards ticket sales and media features while highlighting Ukrainian creatives.
The Challenge
The Challenge
Create an identity that can both represent Ukraine without relying on tropes and stereotypes too heavily.
Avoid visual dialogue of war & suffering which mainly resonates with ideas around Ukraine today and instead shift the narrative to something speaking to new life, fresh energy, and confidence.
Work with limited resources available to the non-profit while simultaneously covering the most ground for maximum impact.
Create an identity that can both represent Ukraine without relying on tropes and stereotypes too heavily.
Avoid visual dialogue of war & suffering which mainly resonates with ideas around Ukraine today and instead shift the narrative to something speaking to new life, fresh energy, and confidence.
Work with limited resources available to the non-profit while simultaneously covering the most ground for maximum impact.
The Challenge
Create an identity that can both represent Ukraine without relying on tropes and stereotypes too heavily.
Avoid visual dialogue of war & suffering which mainly resonates with ideas around Ukraine today and instead shift the narrative to something speaking to new life, fresh energy, and confidence.
Work with limited resources available to the non-profit while simultaneously covering the most ground for maximum impact.
Outcome
Outcome
Sold out Premiere Screening Event
Mentioned features in Capture Photo Festival, Emily Carr University of Art + Design, Maple Hope Foundation, The Cinematheque…
Full Exhibition opening reception & extended gallery showcase due to high demand
Sold out Premiere Screening Event
Mentioned features in Capture Photo Festival, Emily Carr University of Art + Design, Maple Hope Foundation, The Cinematheque…
Full Exhibition opening reception & extended gallery showcase due to high demand
Outcome
Sold out Premiere Screening Event
Mentioned features in Capture Photo Festival, Emily Carr University of Art + Design, Maple Hope Foundation, The Cinematheque…
Full Exhibition opening reception & extended gallery showcase due to high demand
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
The initial design inspiration was gathered from elements of Ukrainian culture such as embroidery, folklore, artworks and more as well as inspiration from other contemporary festivals and movements.
It was established in preliminary interviews that we were to avoid cliche Ukrainian visual language and instead focus on contemporary and clean aesthetics that were developed on the base of Ukrainian heritage while speaking to current Ukrainian themes.
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©2024 KYRZOV CREATIVE
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