UKRAINIAN DAYS
UKRAINIAN DAYS
Brand Identity + Brand Guide
Responsive Website
Social Media Templates
Client
Client
Ukrainian Days Festival
Ukrainian Days Festival
Year
Year
2024
2024
Category
Category
Brand Design • Web Design
Brand Design • Web Design
role
role
VISUAL DESIGNER & CREATIVE DIRECTOR
PROJECT OVERVIEW
PROJECT OVERVIEW
The Ukrainian Days Film + Culture Festival highlights Ukrainian cinema, art and culture to aid in placing Ukrainian identity at the forefront in times of turmoil. The non-profit festival was in need of a brand identity and digital presence to promote the inaugural year in Vancouver, Canada as well as contribute towards ticket sales and media features while highlighting Ukrainian creatives.
The Ukrainian Days Film + Culture Festival highlights Ukrainian cinema, art and culture to aid in placing Ukrainian identity at the forefront in times of turmoil. The non-profit festival was in need of a brand identity and digital presence to promote the inaugural year in Vancouver, Canada as well as contribute towards ticket sales and media features while highlighting Ukrainian creatives.
PROJECT OVERVIEW
The Ukrainian Days Film + Culture Festival highlights Ukrainian cinema, art and culture to aid in placing Ukrainian identity at the forefront in times of turmoil. The non-profit festival was in need of a brand identity and digital presence to promote the inaugural year in Vancouver, Canada as well as contribute towards ticket sales and media features while highlighting Ukrainian creatives.
The Challenge
The Challenge
Create an identity that can both represent Ukraine without relying on tropes and stereotypes too heavily.
Avoid visual dialogue of war & suffering which mainly resonates with ideas around Ukraine today and instead shift the narrative to something speaking to new life, fresh energy, and confidence.
Work with limited resources available to the non-profit while simultaneously covering the most ground for maximum impact.
Create an identity that can both represent Ukraine without relying on tropes and stereotypes too heavily.
Avoid visual dialogue of war & suffering which mainly resonates with ideas around Ukraine today and instead shift the narrative to something speaking to new life, fresh energy, and confidence.
Work with limited resources available to the non-profit while simultaneously covering the most ground for maximum impact.
The Challenge
Create an identity that can both represent Ukraine without relying on tropes and stereotypes too heavily.
Avoid visual dialogue of war & suffering which mainly resonates with ideas around Ukraine today and instead shift the narrative to something speaking to new life, fresh energy, and confidence.
Work with limited resources available to the non-profit while simultaneously covering the most ground for maximum impact.
Outcome
Outcome
100% Sold out Premiere Screening Event
Mentioned features in Capture Photo Festival, Emily Carr University of Art + Design, Maple Hope Foundation, The Cinematheque…
Full Exhibition opening reception & extended gallery showcase due to high demand
100% Sold out Premiere Screening Event
Mentioned features in Capture Photo Festival, Emily Carr University of Art + Design, Maple Hope Foundation, The Cinematheque…
Full Exhibition opening reception & extended gallery showcase due to high demand
Outcome
100% Sold out Premiere Screening Event
Mentioned features in Capture Photo Festival, Emily Carr University of Art + Design, Maple Hope Foundation, The Cinematheque…
Full Exhibition opening reception & extended gallery showcase due to high demand
PROCESS •
PROCESS •
kyrzov creative
kyrzov creative
kyrzov creative
©2024 KYRZOV CREATIVE
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©2024 KYRZOV CREATIVE
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kyrzov creative
©2024 KYRZOV CREATIVE
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©2024 KYRZOV CREATIVE
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CREATIVE DIRECTOR