BREX Hangouts
BREX Hangouts
Employee facing campaign designs
Event Assets
Promotional Assets for Web + Print
Client
Client
Brex
Brex
Year
Year
2023
2023
Category
Category
Employee Campaign Design
Employee Campaign Design
role
role
SENIOR VISUAL DESIGNER
SENIOR VISUAL DESIGNER
PROJECT OVERVIEW
PROJECT OVERVIEW
The Brex Employee Experience: Culture & Events department required exciting campaigns and consistent employee facing communications in order to keep company culture on-brand and to keep employees engaged and involved in the company dynamic.
The Brex Employee Experience: Culture & Events department required exciting campaigns and consistent employee facing communications in order to keep company culture on-brand and to keep employees engaged and involved in the company dynamic.
PROJECT OVERVIEW
The Brex Employee Experience: Culture & Events department required exciting campaigns and consistent employee facing communications in order to keep company culture on-brand and to keep employees engaged and involved in the company dynamic.
The Challenge
The Challenge
Design themed employee-facing events and campaigns that are both unique as stand-alone pieces as well as aligned with brand guidelines and values.
Create assets that can exist virtually within digital communication materials but also stay consistent when collaborating with the event design team for event assets, swag, and campaign materials.
Maintain relevancy across company offices located in different cities and demographics around North America
Design themed employee-facing events and campaigns that are both unique as stand-alone pieces as well as aligned with brand guidelines and values.
Create assets that can exist virtually within digital communication materials but also stay consistent when collaborating with the event design team for event assets, swag, and campaign materials.
Maintain relevancy across company offices located in different cities and demographics around North America
The Challenge
Design themed employee-facing events and campaigns that are both unique as stand-alone pieces as well as aligned with brand guidelines and values.
Create assets that can exist virtually within digital communication materials but also stay consistent when collaborating with the event design team for event assets, swag, and campaign materials.
Maintain relevancy across company offices located in different cities and demographics around North America
Outcome
Outcome
Successful leadership of design for quarterly Brex Hangouts with high performing campaign KPIs
90%+ average attendance rate to company hangouts
Leveraged women-owned, black-owned, queer-owned or AAPI-owned small businesses for all vendor partnerships to produce Brex Hangouts, elevating entrepreneurship and fostering a more inclusive brand ecosystem.
Successful leadership of design for quarterly Brex Hangouts with high performing campaign KPIs
90%+ average attendance rate to company hangouts
Leveraged women-owned, black-owned, queer-owned or AAPI-owned small businesses for all vendor partnerships to produce Brex Hangouts, elevating entrepreneurship and fostering a more inclusive brand ecosystem.
Outcome
Successful leadership of design for quarterly Brex Hangouts with high performing campaign KPIs
90%+ average attendance rate to company hangouts
Leveraged women-owned, black-owned, queer-owned or AAPI-owned small businesses for all vendor partnerships to produce Brex Hangouts, elevating entrepreneurship and fostering a more inclusive brand ecosystem.
PROCESS •
PROCESS •
PROCESS •
BREX HOLIDAY HANGS:
INITIAL INSPO
BREX HOLIDAY HANGS:
INITIAL INSPO
The initial inspiration for the Brex Holiday Hangs campaign + event was to pull from retro typography and keep designs primarily vector-based, groovy + wintery, and amped up with textures. Oh, and a disco ball feature was a MUST!
The initial inspiration for the Brex Holiday Hangs campaign + event was to pull from retro typography and keep designs primarily vector-based, groovy + wintery, and amped up with textures. Oh, and a disco ball feature was a MUST!
INITIAL DESIGNS
INITIAL DESIGNS
REVISED INSPO
REVISED INSPO
After consulting with stakeholders it was agreed to shift the direction into a more specific Studio 54 inspired vibe - focusing on slick black contrasting with brighter elements accenting the disco ball. This new direction pulled from Studio 54's revolutionary and inclusive themes to further pull into the values of Brex company values.
After consulting with stakeholders it was agreed to shift the direction into a more specific Studio 54 inspired vibe - focusing on slick black contrasting with brighter elements accenting the disco ball. This new direction pulled from Studio 54's revolutionary and inclusive themes to further pull into the values of Brex company values.
REVISED DESIGNS
REVISED DESIGNS
APPROVED DESIGNS
APPROVED DESIGNS
kyrzov creative
kyrzov creative
kyrzov creative
©2024 KYRZOV CREATIVE
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©2024 KYRZOV CREATIVE
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kyrzov creative
©2024 KYRZOV CREATIVE
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©2024 KYRZOV CREATIVE
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CREATIVE DIRECTOR