CREED ROASTED COFFEE

CREED ROASTED COFFEE

Content Design

Content Planning & Management

Campaign Design

Copywriting

Client

Client

Creed Roasted Coffee

Creed Roasted Coffee

Year

Year

2023-2024

2023-2024

Category

Category

Visual Design • Content Design

Visual Design • Content Design

role

role

DESIGNER & CONTENT MANAGER

DESIGNER & CONTENT MANAGER

PROJECT OVERVIEW

PROJECT OVERVIEW

Creed Roasted Coffee is a new coffee roaster in Vancouver, BC with the majority of its presence being online. With the roaster launching recently and not having storefront to sample its coffees, it has been a priority to create dynamic and engaging content that reflects trends, drives traffic to the e-commerce site and social channels, as well as builds brand loyalty with email list sign ups and overall conversions.

Creed Roasted Coffee is a new coffee roaster in Vancouver, BC with the majority of its presence being online. With the roaster launching recently and not having storefront to sample its coffees, it has been a priority to create dynamic and engaging content that reflects trends, drives traffic to the e-commerce site and social channels, as well as builds brand loyalty with email list sign ups and overall conversions.

PROJECT OVERVIEW

Creed Roasted Coffee is a new coffee roaster in Vancouver, BC with the majority of its presence being online. With the roaster launching recently and not having storefront to sample its coffees, it has been a priority to create dynamic and engaging content that reflects trends, drives traffic to the e-commerce site and social channels, as well as builds brand loyalty with email list sign ups and overall conversions.

The Challenge

The Challenge

  • Create content plan featuring engaging and relevant reels + posts to convert followers and sales


  • Create and grow a brand loyalty program


  • Grow overall brand awareness and presence in the BC Lower Mainland

  • Create content plan featuring engaging and relevant reels + posts to convert followers and sales


  • Create and grow a brand loyalty program


  • Grow overall brand awareness and presence in the BC Lower Mainland

The Challenge

  • Create content plan featuring engaging and relevant reels + posts to convert followers and sales


  • Create and grow a brand loyalty program


  • Grow overall brand awareness and presence in the BC Lower Mainland

Outcome

Outcome

  • 300+ New Email Subscribers in the first month of loyalty program launch with subscription incentive


  • Establishing regular brand activation presence in various grocery stores, markets and businesses with 3-4 appearances per week


  • Creating a Coffee Subscription program incentive with 45% growth within the first month of program launch


  • 300+ New Email Subscribers in the first month of loyalty program launch with subscription incentive


  • Establishing regular brand activation presence in various grocery stores, markets and businesses with 3-4 appearances per week


  • Creating a Coffee Subscription program incentive with 45% growth within the first month of program launch


Outcome

  • 300+ New Email Subscribers in the first month of loyalty program launch with subscription incentive


  • Establishing regular brand activation presence in various grocery stores, markets and businesses with 3-4 appearances per week


  • Creating a Coffee Subscription program incentive with 45% growth within the first month of program launch


38%

38%

Average open rate on Mailchimp

Average open rate on Mailchimp

4.5%

4.5%

Average engagement rate / IG Post

Average engagement rate / IG Post

16,500

16,500

Average IG Reel Views

Average IG Reel Views

  • PROCESS •

  • PROCESS •

kyrzov creative

kyrzov creative

kyrzov creative

©2024 KYRZOV CREATIVE

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©2024 KYRZOV CREATIVE

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kyrzov creative

©2024 KYRZOV CREATIVE

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©2024 KYRZOV CREATIVE

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CREATIVE DIRECTOR