CREED ROASTED COFFEE
CREED ROASTED COFFEE
Content Design
Content Planning & Management
Campaign Design
Copywriting
Client
Client
Creed Roasted Coffee
Creed Roasted Coffee
Year
Year
2023-2024
2023-2024
Category
Category
Visual Design • Content Design
Visual Design • Content Design
role
role
DESIGNER & CONTENT MANAGER
DESIGNER & CONTENT MANAGER
PROJECT OVERVIEW
PROJECT OVERVIEW
Creed Roasted Coffee is a new coffee roaster in Vancouver, BC with the majority of its presence being online. With the roaster launching recently and not having storefront to sample its coffees, it has been a priority to create dynamic and engaging content that reflects trends, drives traffic to the e-commerce site and social channels, as well as builds brand loyalty with email list sign ups and overall conversions.
Creed Roasted Coffee is a new coffee roaster in Vancouver, BC with the majority of its presence being online. With the roaster launching recently and not having storefront to sample its coffees, it has been a priority to create dynamic and engaging content that reflects trends, drives traffic to the e-commerce site and social channels, as well as builds brand loyalty with email list sign ups and overall conversions.
PROJECT OVERVIEW
Creed Roasted Coffee is a new coffee roaster in Vancouver, BC with the majority of its presence being online. With the roaster launching recently and not having storefront to sample its coffees, it has been a priority to create dynamic and engaging content that reflects trends, drives traffic to the e-commerce site and social channels, as well as builds brand loyalty with email list sign ups and overall conversions.
The Challenge
The Challenge
Create content plan featuring engaging and relevant reels + posts to convert followers and sales
Create and grow a brand loyalty program
Grow overall brand awareness and presence in the BC Lower Mainland
Create content plan featuring engaging and relevant reels + posts to convert followers and sales
Create and grow a brand loyalty program
Grow overall brand awareness and presence in the BC Lower Mainland
The Challenge
Create content plan featuring engaging and relevant reels + posts to convert followers and sales
Create and grow a brand loyalty program
Grow overall brand awareness and presence in the BC Lower Mainland
Outcome
Outcome
300+ New Email Subscribers in the first month of loyalty program launch with subscription incentive
Establishing regular brand activation presence in various grocery stores, markets and businesses with 3-4 appearances per week
Creating a Coffee Subscription program incentive with 45% growth within the first month of program launch
300+ New Email Subscribers in the first month of loyalty program launch with subscription incentive
Establishing regular brand activation presence in various grocery stores, markets and businesses with 3-4 appearances per week
Creating a Coffee Subscription program incentive with 45% growth within the first month of program launch
Outcome
300+ New Email Subscribers in the first month of loyalty program launch with subscription incentive
Establishing regular brand activation presence in various grocery stores, markets and businesses with 3-4 appearances per week
Creating a Coffee Subscription program incentive with 45% growth within the first month of program launch
38%
38%
Average open rate on Mailchimp
Average open rate on Mailchimp
4.5%
4.5%
Average engagement rate / IG Post
Average engagement rate / IG Post
16,500
16,500
Average IG Reel Views
Average IG Reel Views
PROCESS •
PROCESS •
kyrzov creative
kyrzov creative
kyrzov creative
©2024 KYRZOV CREATIVE
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©2024 KYRZOV CREATIVE
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kyrzov creative
©2024 KYRZOV CREATIVE
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©2024 KYRZOV CREATIVE
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